Sustained Profitability Research Center is the professional research institute under WISE & HONEST. The company’s CEO served personally as its director. It gathers top consultants of the commercial and academic field, performing all-dimensional deep vertical analysis around the relevant industries and subdivision areas combining with the policies and investment hot spots, and delivers deep analysis reports on industrial and subdivision areas. Based on that, through conducting subject consulting and training with the entrepreneurs, help them build and optimize business models and operational strategies. Introduction of resources achieves their growth and expansionFulfill the company’s promise of “entrepreneurs’ growth partner”so as to really benefit enterprises.
Service Product
Industry research and analysis report, theme & subject training camp, theme & subject salon, training and output enterprise tutors, private board.
Mentor team of the research center
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Gu Cheng
Publicis Betterway(Shanghai) Strategy Advisor
Personal profile:
Gu Cheng began the advertising career in 1995. He has worked in Ogilvy & Mather, McCann Erickson, JW Thomson, Public Lions and many other international advertising companies, adhere to the thinking strategy of “the end is a new beginning”. He had been former business director of JW Thomson, former advertising director of Ogilvy & Mather, general manager of Publicis Betterway (Beijing) , etc. At present, he serves in the Publicis Betterway Group and a number of communication agencies as strategic adviser personally.
He is specialized in brand strategy, traditional advertising, marketing and social media communication. He has the ability of resource integration and professional coordination. He is able to consider the dual development of the market and business at the same time. Customers served covers various fields such as FMCG, IT, medicine, communication, finance, air traveling and etc., specifically, Tongyi, YILI,TSINGTAO BREWERY, Coca Cola, Red Bull, Motorola, Haier, Lenovo, GOME, Casarte, Xi’an Janssen, China Unicom, Union Bank of Switzerland, and Australian Tourism Board etc. -
Gao Lin
Founder and General Manager of Feng Lin Communication
Personal profile:
Former vice president of VISIONcn Beijing, He manages more than 3 billion yuan of marketing communication funds, who is one of the core members of CCTV's top ten agents in 2006-2010, and founded Feng Lin communication in 2011. In the past 20 years of brand marketing communication experience, with a deep understanding of the international brand management theory and the precise analysis and grasp of Chinese market and Chinese culture, he provides cross-industry and cross-scale brand marketing communications services for all types of small and medium-sized enterprises.
Tens of well-known enterprises he served include KEJIAN, Amoi, Haier, Samsung Electronics, Konka, Meng Niu, Red Bull, BOB(Bank of Beijing) , CMB(China Merchants Bank Ltd),CMBC（China Minsheng Banking Co., Ltd）, Huiyuan Juice, Maple Automobile, Changan Automobile, QIHU, ING-BOB Life Insurance, Zhongdun, and etc. During the period of serving as the consultant in our company, he provided some constructive suggestion for many entrepreneurial enterprises. -
Wang Weidong
China Leadership Development & Research Institute Director
Personal profile:
Wang Weidong owns 20 years of business experience as well as consulting and teaching experience. He has deep and extensive knowledge in the fields of leadership, execution, human resources, etc.. He is good at providing president-coach guidance for high-speed developing enterprises, making the art of leadership perfect and improving organizational performance of the enterprise.
Serving as the consultant responsible for the planning, review and selection of the "CCTV China Employer Survey" held by China Central Television for each session
Consultant of the CCTV program "absolute challenge" (providing advisory support for the open recruitment of dozens of enterprises on CCTV such as SUNCO ,OCT Century, Hangzhou Songcheng group, Sheraton Hainan Hotel, Hisense, North China Pharmaceutical, Wuhan Zhongbai, Cheng Ailian Dancing School, Acer, Macrosoft Mobile Media, Baodier Sports Development Inc., etc.) -
Peng Zhenyi
Burson-Marsteller Beijing
Personal profile:
Peng Zhenyi graduated from Beijing Institute of Technology, majoring engineering. He once studied in China Europe International Business School - Columbia Business School. As the main partner, he founded and operated a new e-commerce company, and served as a journalist in the first-line Internet business magazine. He is currently the Senior Director and Chief Digital Strategist at Burson-Marsteller Beijing, who is a compound leader, and has won the title of “China’s Digital A-List” in 2014 and 2015 consecutively.
He is specializing in providing customers with solutions from taking business strategy as the starting basis, integrating public relation operations, marketing and digital means. The teams he lead has provided communication consulting services for a number of the world's top 500 enterprises, and has accumulated a lot of experience in the fields of IT technology and Internet. Customers served include: well-known brands such as Qualcomm，VIPS，Microsoft，Motorola, Hewlett-Packard, Dell, Intel,